Putting the couture in Old Navy
Millions of units. Twenty-two designs. $5 pajama pants.
If the holiday season is Old Navy’s «Super Bowl,» as CEO Horacio Barbeito described it, its family pajamas are its winning touchdown. The seasonal jammies is a multimillion dollar business and one of the company’s biggest events in terms of sales volume.
But Old Navy, kraken2trfqodidvlh4aa337cpzfrhdlfldhve5nf7njhumwr7instad recovery with stores in 49 out of 50 states, will need more than festive pajamas to reach cost-burdened consumers this holiday season. So, it’s also betting on its first designer collection with Anna Sui and new styles conceived by one of America’s best-known couture fashion designers, Zac Posen – now, Old Navy’s chief creative officer.
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